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Edge Report - Advertisers


This report is intended for Advertisers using Offer Wall.


Offer Wall Edge Reports is an analytic reporting tool, based on the millions of events generated from Fyber's Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 different metrics and dimensions.

Edge Reports offer two different views:


  • Every action/revenue metric, is attributed to the time of the click and impression. This view allows a clear understanding of how your manipulations to bid/targeting/offer creatives, impact the performance of your campaigns.


  • Every action/revenue metric, is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions and other events, as they happened.



For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

Edge Report Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the Edge Report.

Date / TimeDateDay Level Only
DeliveryOffer Actual PositionThe actual displayed positing of the offer in the container when it was presented
DemandAffiliate Network NameLegacy offer aggregators
Campaign IDThe campaign ID / offer ID as defined by the advertiser in the Fyber system
Campaign NameA campaign’s / offer's unique identifier (string) as defined in Fyber’s systems
Campaign TitleA campaign’s / offer's title as presented in OFW
Campaign Type[CPI / CPE / CPL (also includes survey) / CPS (Sales)]
Demand Account Manager IDAdvertiser’s account manager ID as defined in Fyber’s systems
Demand Account Manager NameAdvertiser’s account manager name as defined in Fyber’s systems
Demand IDAdvertiser’s ID as defined in Fyber’s systems
Demand NameAdvertiser’s name
Dynamic Payout Enabled[Yes / No]
Offer Task TypeVideo View
Download / App Install
Survey Completion
Social Media Engagement Registration
Lead Generation
Mobile Subscription
Purchase / Payment required
Free Trial
In-App Action
Program IDAdvertiser’s app identifier as defined in Fyber’s systems
Program NameAdvertiser’s app name as defined in Fyber’s systems
DeviceDevice ManufacturerDevice manufacturer of the device on which the impression was served
Device OSDevice OS of the device on which the impression was served (Android / iOS)
Device OS VersionDevice OS version on which the impression was served
EngagementOffer Completion Range[up to 1 min, 1 -5 min, 5-20 min, 20 min to 1 hour, 1 - 3 hours, 3 - 10 hours, 10 - 24 hours, 1 - 3 days, 3 - 7 days, 7 - 14, 14 and up]
InventoryApp Store NamePublisher's app name as can be found in app store
CityThe city in which the impression was served
CountryThe country in which the impression was served
Fyber Publisher App IDPublisher’s app identifier as defined in the Fyber system
Fyber Publisher App NamePublisher’s app name as defined in the Fyber system
Integration TypeAPI / Mobile integration
Publisher Account NamePublisher’s account name as defined in the Fyber system
Publisher App BundleBundle ID from app store
Publisher App Store CategoryPublisher’s app category information from app store. Could be: sports, lifestyle, social…
Publisher IDPublisher’s ID as defined in the Fyber system
Micro BiddingCountry GroupThe country group set at the campaign's micro bidding level
SystemConversion TypeOrganic or Customer Support Generated

Edge Report Metrics

Group NameMetricDescriptionFormula
DeliveryOffer Avg. PositionThe position the Offer received for each container impression, compared to the other offers
Offer ImpressionsIndividual offer impression count
Offer Unique UsersThe count of an offer's unique impressions
Unique Offer ClicksUnique device IDs that clicked offers
Unique Offer ImpressionsThe count of distinct offers presented on Offer Wall
EngagementConversions / Click Rate
Conversions / Impressions Rate
Offer ClicksThe clicks that takes the user to the app store/landing page. When using the mobile-wall integration type, this will represent the click after the info window is displayed.
Offer Completion TimeAverage time to complete an offersum(time to convert) / sum( conversions)
Offer ConversionsAmount of conversions generated from offers
Offer CTROffers clicks (that forward user to task landing page) to impressions rateoffer click / offer imp
Offer Info ClickThe initial clicks of the offer, which opens the offer info window. When using the Offer Wall API integration type, this will not be available
Offer Info CTRThe ratio of offer clicks to the total offer impressionsoffer info click / offer imp
Offer Ticket CountThe number of reports per offer, generated by users
RevenueAdvertiser ARPDEUAverage advertiser gross per Offer unique daily engaged userssum(advertiser_gross) / sum(Offer Unique Users)
Advertiser CPA BidAdvertiser's gross revenue per all conversionssum(advertiser_gross) / sum(Conversions )
Advertiser Offer eCPMAdvertiser's gross revenue per thousand offer impressionssum(advertiser_gross) / sum(offerImpressions)*1000
Advertiser SpendThe original bid value (Number of conversion * Advertiser Bid)sum(advertiser_gross)
Advertiser Spend per Container ImpressionAdvertiser's payment per container impressionsum(advertiser_gross) / sum(containerImpression)

Updated about a month ago

Edge Report - Advertisers

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